RESUME
Work Experience
September 2021 - Present
DIGITAL MARKETING INTERN
Trendi Marketing Agency
Dallas-Fort Worth, Texas
• Daily community engagement across all channels for clients; created and ran successful ad campaigns
• Utilized software like CallRail to tag and qualify client call leads (100+ calls per week on average)
• Assisted with lead attribution reporting, copywriting, and highly successful SEO campaigns
• Supported management of social applications such as Sprout to create and schedule content, and manage client presence on social sites including Facebook, Instagram, and other similar platforms.
January 2021 - March 2021
Digital Strategy Analyst Intern, Regional Outreach lead (Southeast U.S)
Launch Local
Dallas-Fort Worth, Texas
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Developed marketing strategy and techniques to market company to public interest groups, news organizations, and local communities and implement cost effective multi-platform social media management tools to build digital presence.
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Established partnerships with industry experts/ consultants to help further the company's and clients' online presence, increase Search Engine Optimization (SEO), and elevate visitor traffic and CTRs to client websites.
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Generated campaign to market Launch Local to potential clients through team conferences, marketing strategies, graphic design tools (Canva, PhotoGrid, etc.), and professional decks (Microsoft PowerPoints and Google Slides).
November 2019 - September 2021
MERCHANDISE/SALES ASSOCIATE
T.J. Maxx Corporation
Richardson, Texas
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Delivered a highly satisfied customer experience by engaging with approximately 100 customers per hour and encouraging each of them to sign up for the TJX Reward program ¬¬(Loyalty program credit card)
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Earned 5 rewards on the 2nd day on the job (at least 2 cards each day since), setting an in-store record for having the highest number of customers that signed up for company loyalty program. Only part-time employee out of 35+ to hold the record.
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Cross-trained to work in multiple areas of the store (‘Extort’ cash register system, sales floor, inventory level) to provide maximum customer engagement and service.
Education
2020 - 2024
THE UNIVERSITY OF TEXAS AT DALLAS
Bachelor of Science, Marketing
Naveen Jindal School of Management
Richardson, Texas
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GPA: 3.93
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Academic Excellence Scholarship (4-year)
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Dean’s List for Fall 2020 and Spring 2021
2016 - 2020
Lloyd V. Berkner High School STEM Academy
High School Diploma
Honors:
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Top 2% of Senior Class (Rank 15/557)
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ACT - 30
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SAT - 1340
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Automatic admission to top Texas public universities (UT, Texas Women's, UT Dallas, etc.)
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GPA: 4.95/5.0
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Activities and societies:
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National Honor Society
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Mu Alpha Theta
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Key Club
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Yearbook Editor
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Photography
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World Affairs Council
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AP Ambassadors
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Skills & Certifications
SKILLS:
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Exemplary communications skills; trilingual- (fluent in reading, writing, and speaking Urdu and English).English (speaking), Urdu, Hindi
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Technically proficient in Microsoft Office (Outlook, Teams, Excel, etc.), Google (Hangouts, Drive, Sheets, etc.), Moday.com, and other collaborative software and content management systems (Trello, Sprout Social, WordPress, Slack, Canva, PhotoGrid, etc.)
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Dexterous in all major social media platforms (Twitter, TikTok, Redbubble, LinkedIn, Facebook, Instagram, Snapchat, YouTube, Google).
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CERTIFICATIONS:
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Google Ads Search,
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Business Writing (LinkedIn Learning)
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Writing Email (LinkedIn Learning)
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Excel: Tracking Data Easily & Efficiently (LinkedIn Learning)
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Think-cell Software Certification
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Many more in process!
Professional skillset
Digital Marketing
Social Media Content Scheduling and Management
Teamwork & Collaboration
Marketing analytics
Languages
English (native)
Urdu (native)
Hindi (verbally proficient)
Spanish (elementary proficiency)